Fede Talks

Can South Africa's Homegrown Sneaker Stores Survive the Global Invasion?
Can South Africa's Homegrown Sneaker Stores Survive the Global Invasion?
The Global Giants Are Here. What Does That Mean for South Africa's Sneaker Culture? A Fede Talks opinion piece. Five years ago, if someone had told me that South Africa... Read more...
Is Football Fashion Back? We've Been Seeing Old Soccer Jerseys Everywhere.
Is Football Fashion Back? We've Been Seeing Old Soccer Jerseys Everywhere.
From vintage Orlando Pirates and Kaizer Chiefs knit jerseys to modern Premier League shirts, football fashion seems to be making a quiet comeback in South Africa. Is it just Club... Read more...
Why Everyone Suddenly Wants the adidas Samba Mary Janes (Even If they Look Weird at First)
Why Everyone Suddenly Wants the adidas Samba Mary Janes (Even If they Look Weird at First)
I won't lie, I didn't get the adidas Samba Mary Janes when I first saw them. It looked like someone had mixed a ballet flat with a football sneaker. My... Read more...
The adidas "Chinese Jacket" Has South Africans in a Chokehold. Here's Why.
The adidas "Chinese Jacket" Has South Africans in a Chokehold. Here's Why.
You can't scroll TikTok without seeing it. One minute everyone was obsessed with Sambas. The next, your For You Page is full of people wearing that unmistakable adidas jacket with... Read more...
A lady holding a pair of adidas sambas in white. One on the left and one on the right hand used as phones. She is wearing black shades sitting besides a magazine written "Fede Talk"
Everyone Owns Sambas Now. Is That the Problem?
Walk through Braamfontein, Wits, UJ or Rosebank College and you'll spot a pair of Sambas. But as tech runners take over and the Samba Mary Jane enters the chat, has... Read more...
Why Everyone Is Suddenly Wearing Tech Runners in South Africa?
Why Everyone Is Suddenly Wearing Tech Runners in South Africa?
Tech runners are taking over South African streetwear. From the ASICS Gel-Kayano 14 to the Nike P-6000, discover why these once-overlooked running shoes have become the go-to choice for students,... Read more...